The Uses Of Intercollegiate Athletics: Challenges And Opportunities: New Directions For Higher Education, Number 148
As universities and colleges across type attempt to positionthemselves for greater prestige and increased resources, they areusing intercollegiate athletics in strategic ways. Spectatorsports, in particular, raise institutional profile, whileunderscoring the collegiate atmosphere long associated withuniversities within the popular culture. They enliven campusculture, giving it form. Athletics also...
Paperback: 112 pages
Publisher: Jossey-Bass; 1 edition (January 12, 2010)
Product Dimensions: 6 x 0.3 x 9.2 inches
Amazon Rank: 4384369
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bring national exposure toinstitutions, building brand and enhancing legitimacy; encourageinvolvement by local communities, make campuses more accessible;and cause individuals to identify with institutions, inviting themto strengthen their connections. These are precisely the goals ofexternal relations. Athletics offer a tool toward realizing them. This is the 148th issue of the Jossey-Bass series; NewDirections for Higher Education published quarterly. Addressedto presidents, vice presidents, deans, and other higher-educationdecision-makers on all kinds of campuses, New Directions forHigher Education provides timely information and authoritativeadvice about major issues and administrative problems confrontingevery institution.