The 2007-2012 Outlook for Chilled Ready-To-Drink Coffee-Flavored Beverages in India PDF
eBook By Philip M. Parker / DMCA

The 2007-2012 Outlook For Chilled Ready-To-Drink Coffee-Flavored Beverages In India

This study covers the latent demand outlook for chilled ready-to-drink coffee-flavored beverages across the states, union territories and cities of India. Latent demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.) estimates are given across over 4,800 cities in India. For each city in question, the percent share the city is of it’s state or union territory and of India as...

Paperback: 295 pages
Publisher: ICON Group International, Inc (September 28, 2006)
Language: English
ISBN-10: 049752161X
ISBN-13: 978-0497521615
Product Dimensions: 7 x 0.7 x 9 inches
Format: PDF Text djvu ebook

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a whole is reported. These comparative benchmarks allow the reader to quickly gauge a city vis-à-vis others. This statistical approach can prove very useful to distribution and/or sales force strategies. Using econometric models which project fundamental economic dynamics within each state or union territory and city, latent demand estimates are created for chilled ready-to-drink coffee-flavored beverages. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider short-term cyclicalities that might affect realized sales. The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved.